How We Scaled Sales To New Markets For UK Based Sex Toy Seller
Multi-region Meta and Google Ads for sex toy brand. Navigated restricted ad policies to drive scalable growth and first-order profitability across the UK, USA, and Australia.
From contract to approved live ads. Most clients ads go live within 10 days.
We focus on delivering scaleable solutions, so your business can grow.
With our campaigns we maintained a steady new income stream.
The Goal was to scale, and sell to new customers, to make sure the brand grew.
From Being Restricted To Getting Ads Live
This is a premium sexual wellness and sex toy brand dedicated exclusively to women, with a clear focus on normalizing and empowering female pleasure. While their brand and mission are remarkable, operating in the highly restricted sexual wellness space makes advertising notoriously difficult. To achieve their ambitious global goals, they needed a partner who could navigate these strict regulations and unlock true scale.
Approved Ads began working with this brand 10 months ago to drive scalable customer acquisition through paid advertising. Starting in the UK, the collaboration focused on building a highly compliant and stable setup across Meta Ads and Google Ads, tailored specifically to safely promote sexual wellness products without risking account health.
Through targeted and strategic execution, Approved Ads successfully scaled the brand from the UK into the USA and Australia. The strategy delivered consistent, rapid new customer growth with a strict focus on remaining profitable on the very first sale—all while maintaining ad approvals, account stability, and long-term scalability.
Scalable execution on Meta and Google
The solution was built around creating a stable and scalable paid advertising setup across Meta Ads and Google Ads, specifically designed for cannabis products in the French market. Approved Ads implemented a compliant structure that made it possible to advertise a broad product range, from CBD flowers to THC gummies, without triggering account suspensions or platform shutdowns.
The primary focus was clear from the start: acquiring new customers while maintaining long term account stability on both Meta and Google. Every part of the setup, from campaign structure to messaging and approvals, was designed to minimize risk without limiting growth potential.
Approved Ads Generate Great Results
The shift delivered an immediate and measurable impact. In the sexual wellness space, platform restrictions often force brands into a frustrating cycle of campaigns being shut down and accounts being banned. By partnering with Approved Ads, they finally had a guarantee: their ads would stay live at all times.
What previously felt unpredictable quickly became a structured and repeatable machine. Because the constant battle with ad disapprovals and platform restrictions was completely removed, all of our energy could be redirected into what actually matters—optimizing the marketing strategy, testing new creatives, and maximizing return on ad spend.
With Meta creating powerful top-of-funnel demand and Google capturing high-intent searches, Approved Ads built a resilient setup where performance compounds instead of resetting. Free from the cycle of starting from scratch after an account block, the focus remained locked on maintaining profitability on the first sale while successfully scaling into new countries.
As a result, paid advertising is no longer a high-stress, risky channel for them. It is a controlled, always-on growth system that delivers reliable customer acquisition and supports their ongoing global expansion.
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