The Google Ads Performance for This Snus Brand was Scaleable
Google Ads for the snus retailer Nicoprof. Secured stable ad approvals, implemented a fully compliant setup, and tripled new customer acquisition.
From contract to approved live ads. Most clients ads go live within 10 days.
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Helping brands run compliant ads across Europe and beyond.
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From Organic Stalemate to Scalable Paid Google Ads
Les Frères is a French cannabis and CBD brand founded by five brothers with a clear focus on building a compliant and trustworthy business in a highly regulated market. As demand grew, organic growth alone was no longer enough to support their ambitions.
Approved Ads began working with Les Frères in the summer of 2025 to unlock scalable customer acquisition through paid advertising. The collaboration focused on building a compliant and stable setup across Google Ads and Meta Ads, tailored specifically for cannabis products in the French market.
Through targeted and strategic execution, Approved Ads has helped drive consistent new customer growth while maintaining approval, stability, and long term scalability.
Scalable execution on Meta and Google
Nicoprof has established itself as a reliable snus brand committed to operating compliantly within a heavily restricted industry. While their initial traction was strong, organic growth eventually hit a ceiling that couldn’t match their scaling ambitions.
In the summer of 2025, Approved Ads partnered with Nicoprof to unlock new avenues for customer acquisition. We focused our efforts entirely on Google Ads, engineering a highly compliant and stable account architecture designed specifically to safely advertise snus products.
Through strategic campaign execution, Approved Ads successfully bypassed the organic stalemate—driving a steady influx of new customers while securing the ad stability required for long-term growth.
Google Ads Made New Markets Possible
The transition to paid search delivered immediate, measurable results. Through a highly tailored Google Ads strategy with Approved Ads, Nicoprof not only tripled their new customer acquisition but also unlocked the ability to confidently expand into new European markets.
Historically unpredictable advertising efforts were transformed into a structured, repeatable engine. Instead of dealing with short-lived account bursts, Nicoprof saw consistent, month-over-month growth powered by stable and fully compliant campaigns.
With Google Ads effectively capturing high-intent snus searches across different countries, Approved Ads engineered a setup built for compounding success. Rather than starting from scratch with every new market entry, each month reinforced their broader European footprint.
Today, paid advertising is no longer a gamble for Nicoprof. It is a proven, controlled growth system driving reliable acquisition and long-term international expansion.
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