How to Run govermental Ads on Google
We navigated strict advertising policies to launch fully compliant Meta and Google Ads for a French cannabis brand, securing stable approvals and tripling new customer acquisition.
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From Banned To Live Running Ads On Google
ETA Entry Online is a privately administered facilitation portal with a clear focus on building a compliant, transparent, and trustworthy service within the highly restricted third-party government documents sector. As global travel demand surged, relying solely on organic search visibility was no longer sufficient to support their application processing targets. However, whenever they attempted to scale, their campaigns were immediately flagged and banned under Google’s strict “Government Documents and Official Services” policies.
Approved Ads initiated a strategic partnership with ETA Entry Online in the summer of 2025 to unlock scalable applicant acquisition through paid advertising. Our collaboration focused on engineering a rigorously compliant and stable infrastructure across Google Ads. We tailored their ad copy, landing pages, and mandatory statutory disclosures specifically to navigate the complex regulatory frameworks governing third-party Electronic Travel Authorisation (ETA) services.
The Transformation:
The Challenge: Overcoming immediate ad disapprovals and Business Account bans inherent to advertising third-party travel authorization services.
The Strategy: Deployed a policy-first account overhaul, ensuring 100% compliance with Google’s transparency requirements, fee schedule declarations, and mandatory non-affiliation disclaimers.
The Result: Transitioned from restricted advertising capabilities to a live, stable, and highly optimized campaign structure.
Through targeted and policy-first execution, Approved Ads successfully drove a consistent influx of new traveler applications while maintaining uninterrupted ad approvals, operational stability, and long-term scalable growth.
Scalable execution on Google
The solution was built around creating a stable and scalable paid advertising setup on Google Ads, specifically engineered for the highly scrutinized third-party travel authorisation sector. Approved Ads implemented a strictly compliant structure that made it possible to advertise ETA processing services—from initial application submissions to expedited adjudications—without triggering account suspensions or policy-related platform shutdowns.
The primary focus was clear from the start: acquiring new global applicants while maintaining long-term account stability on Google. Every part of the setup, from campaign architecture and keyword targeting to ad copy and mandatory statutory disclosures, was carefully designed to minimize compliance risk without limiting the portal’s growth potential.
We Scale Your Brand At Approved Ads
The shift delivered immediate and measurable impact. By activating Google Ads through Approved Ads, ETA Entry Online more than tripled their monthly new applicant acquisition in a short period of time.
What previously felt unpredictable quickly became structured and repeatable. Advertising moved from short-lived bursts—often cut short by sudden policy flags—to consistent month-over-month growth, driven by campaigns that stayed approved, stable, and scalable.
With Google capturing high-intent searches from global travelers, Approved Ads built a compliant setup where performance compounds instead of resetting. Each month strengthened the foundation rather than starting from scratch after an account suspension.
As a result, paid advertising is no longer a high-risk channel for ETA Entry Online. It is a controlled growth system that delivers reliable applicant acquisition and supports long-term scaling in a heavily regulated market.
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