How We Went From Zero To Hero For This German Vape Shop

Meta ads, Google Ads and Email marketing for a Vapes in Germany. Stable running ads, optimal setup, and extraordinary ROAS.

Speak to an expert
Tobias Brummer
Partner
The Numbers
Days to launch
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From contract to approved live ads. Most clients ads go live within 10 days.

Chosen Market
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We launched the ads in only one country, with a special focus on conversions.

Active Campaigns
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Unique active campaigns, making sure branding and sales go hand in hand.

Digital Channels
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An omnichannel strategy to make sure the customers are converted.

The Case

From Zero To Hero With Paid Ads For Vapes

Norddampf is a German vape brand that faced a significant roadblock in their growth journey: the inability to run paid advertising. Because they were restricted from running ads, organic efforts alone were not enough to support their ambitions, and their growth was falling short of their goals.

Approved Ads began working with Norddampf in the spring of 2025 to unlock scalable customer acquisition. The collaboration focused exclusively on the German market, building a comprehensive and compliant setup across Meta Ads, Google Ads, and Email Marketing.

Through targeted and strategic execution, Approved Ads successfully navigated the advertising hurdles, helping drive consistent new customer growth while maintaining approval, stability, and long-term scalability.

The Solution

Sales Coming From Meta, Google And email.

The solution was built around creating a stable, multi-channel marketing setup across Meta Ads, Google Ads, and Email Marketing, specifically designed for the German vape market.

Because advertising electronic cigarettes and vapes comes with severe platform restrictions and a high risk of bans, Approved Ads implemented a highly compliant and resilient structure. This made it possible to successfully navigate strict advertising policies and promote their products without triggering account suspensions or platform shutdowns.

The primary focus was clear from the start: acquiring new customers through paid channels and maximizing their lifetime value through strategic email marketing, all while maintaining long-term account stability. Every part of the setup—from campaign structure and messaging to email flows and approvals—was carefully designed to minimize risk without limiting Norddampf’s growth potential.

The Result

A 2025 With Huge Profits Through The Ads

The shift delivered an immediate and highly measurable impact. By activating Meta Ads, Google Ads, and a robust Email Marketing strategy through Approved Ads, Norddampf transformed their business trajectory, successfully ending 2025 with a remarkable €1,000,000 in profit.

Our focus was two-fold: aggressively acquiring new customers while implementing systems to ensure they kept coming back. What previously felt impossible due to strict industry advertising bans quickly became a structured and repeatable machine. Customer growth moved from a standstill to consistent month-over-month scaling, driven by campaigns that stayed approved and stable.

With Meta creating top-of-funnel demand, Google capturing high-intent searches, and Email Marketing driving repeat purchases, Approved Ads built a setup where performance compounded instead of resetting. Each month strengthened the foundation, turning first-time buyers into loyal brand advocates.

As a result, digital marketing is no longer a restricted or risky venture for Norddampf. It is a controlled, multi-channel growth system that delivers reliable customer acquisition, maximizes lifetime value, and supports highly profitable long-term scaling.

What previously felt unpredictable quickly became structured and repeatable. Advertising moved from short-lived bursts to consistent month-over-month growth, driven by campaigns that stayed approved, stable, and scalable.

With Meta creating demand and Google capturing high-intent searches, Approved Ads built a setup where performance compounds instead of resetting. Each month strengthened the foundation rather than starting from scratch.

As a result, paid advertising is no longer a risk channel for Les Frères. It is a controlled growth system that delivers reliable customer acquisition and supports long-term scaling.

Ready to scale your business?
Speak to the expert:

Tobias Brummer

Partner