How We Tripled New Customers for a French Cannabis Brand
Meta and Google Ads for a restricted cannabis brand in France. Stable approvals, compliant setup, and tripled new customer acquisition.
From contract to approved live ads. Most clients ads go live within 10 days.
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From Organic Growth to Scalable Paid Acquisition
Les Frères is a French cannabis and CBD brand founded by five brothers with a clear focus on building a compliant and trustworthy business in a highly regulated market. As demand grew, organic growth alone was no longer enough to support their ambitions.
Approved Ads began working with Les Frères in the summer of 2025 to unlock scalable customer acquisition through paid advertising. The collaboration focused on building a compliant and stable setup across Google Ads and Meta Ads, tailored specifically for cannabis products in the French market.
Through targeted and strategic execution, Approved Ads has helped drive consistent new customer growth while maintaining approval, stability, and long term scalability.
Scalable execution on Meta and Google
The solution was built around creating a stable and scalable paid advertising setup across Meta Ads and Google Ads, specifically designed for cannabis products in the French market. Approved Ads implemented a compliant structure that made it possible to advertise a broad product range, from CBD flowers to THC gummies, without triggering account suspensions or platform shutdowns.
The primary focus was clear from the start: acquiring new customers while maintaining long term account stability on both Meta and Google. Every part of the setup, from campaign structure to messaging and approvals, was designed to minimize risk without limiting growth potential.
A predictable growth engine built on approved ads
The shift delivered immediate and measurable impact. By activating Meta and Google Ads through Approved Ads, Les Frères more than tripled their monthly new customer acquisition in a short period of time.
What previously felt unpredictable quickly became structured and repeatable. Advertising moved from short-lived bursts to consistent month-over-month growth, driven by campaigns that stayed approved, stable, and scalable.
With Meta creating demand and Google capturing high-intent searches, Approved Ads built a setup where performance compounds instead of resetting. Each month strengthened the foundation rather than starting from scratch.
As a result, paid advertising is no longer a risk channel for Les Frères. It is a controlled growth system that delivers reliable customer acquisition and supports long-term scaling.
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